Web masters and SEO gurus see Google Penguin as extension of Google Panda. There are those who see it as two Google algorithm animals joining forces to topple web spam and promote high quality websites in search engine results.

With the 52 Google Penguin changes (or improvements), people in the internet marketing industry are keeping their search engine optimization “horses” at bay.

There is a need to retrospect and introspect all SEO actions done in the past to ensure that all, if not a large percentage of it is Google Penguin compliant.

Forewarnings of Google Penguin’s coming

Google has warned about “black hat webspam”, which they observe is being done every day. The scheme includes from stuffing contents with keywords unrelated to the topic to doing hidden links and building links with irrelevant sites or spam sites.

Site owners and SEO companies that have engaged in link buying schemes for the mere purpose of achieving high rank for their sites are Google’s target in the recent algorithm changes. Popular internet marketing experts keep the SEO people updated how Google Penguin is faring with regards to its algorithm purpose.

Thus, towards the end of April 2012, Google announced that they are launching algorithm changes that would combat webspam. It mentioned about sites having violated Google’s requirements for website quality, both in links and contents, will be slapped with decreased ranking.

According to Inside Search – the official Google Search blog, the latest changes in Google algorithm are not only to diminish webspam but most of all, to reward sites that have been committed to their quality guidelines. Google Penguin is designed to encourage high quality content to benefit browsers who are searching for good information.

Black Hat Webspam Techniques Undesirable to Google

Google has been battling webspam and other black hat SEO techniques that some individuals and companies are perpetuating to gain rankings in Google.

With Google Panda’s implementation in 2011, we have seen how many sites, some of them popular article directories, reformed their editorial policies and avoid becoming link farms.

Google Penguin is an improvement of Google’s on-going desire to clean the search engine world of those who might have passed through Google Panda’s filter.

Among these webspam practices that Google Penguin is trying to crack down are as follows:

• Keyword stuffing is the practice of web content writers to fill up the copy with keywords which results to unintelligible text or contents. Often times the keywords are mentioned out of context. It could also be lists or paragraphs of keywords repeated all throughout the text.
• Link schemes include link-building techniques that intend to manipulate PageRank. They are links built with irrelevant and questionable sites.
• When there is so much reciprocal links and link exchanges, the sites could be penalized for unwarranted link schemes.
• Termed as “money links”, links bought or sold that passes PageRank are considered as link scheming.
• Cloaking is a practice wherein a website presents different content or URL to browsers and search engines.
• Google considers sites using sneaky JavaScript redirects in violation of their Webmaster Guidelines because it shows different content for users while redirecting search engines to a different one.
• There are sites that create doorway pages and use it to rank for a particular keyword or phrase. They may be made within the domain or constructed on separate domains. The main purpose is to redirect readers to a single destination.
• Duplicate content refers to bulk of text within the site that is a complete copy of existing content. It also refers to similarly matched contents among sites.

Google Webmaster Tools offer detailed explanation on how to resolve these issues presented here. It also details how a particular site can be corrected and be compliant with existing webmaster guidelines, particularly with Google Penguin.

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