Online Writing Niche

How to Highlight Your Bragging Rights to Attract Traffic and Following

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attractive websites

Every company website must highlight well its accomplishments.

If you’re a business consulting company, showing conspicuously what you have done will attract reader’s attention.

The Free Merriam-Webster Dictionary defines ‘bragging rights’ as “a good reason to talk with pride about something you have done”.

Yes, you must feature well your bragging rights after working hard to earn it. How?

Setup your ‘Blog’ page

You can publish your company’s precious accomplishments by creating a “Blog” page of the site.

If you’re using WordPress, you can either activate the built-in “Blog” page or select “Blog” as the option for the type of page.

I have seen some companies coming up with a PDF newsletter, which is also acceptable because at least the the company is publishing something.

There are three disadvantages I observed with PDF newsletters:

  • First, topics cannot be featured and selected individually. It’s a browse thing, scroll up or down for PDF newsletters.
  • Second, the reader needs to download the file, use a PDF reader.
  • Third, readers don’t have the chance to comment or interact with the published items.

Feature the experts behind your expertise

A staff page highlighting the experts working in your company should be shown.

You can also include consultants, professionals and companies contributing to your success.

A photo and blurb about their qualifications and specialisations would heighten the reputation of your website.

Choose a flexible website design

I encountered some company websites that have remarkable projects but the website design limits the potential to display more details about it.

Updating an old website requires starting from scratch again because the design is limited. Also, the original web designer isn’t available anymore.

Please read “Fast, Easy and Cheaper Way to Upgrade Your Website” for more details.

Remember the primary purpose of having a website is to display an impressive online portfolio of your company.

[note radius=”5″]ARE YOU BRAGGING ENOUGH ABOUT YOUR BRAGGING RIGHTS? ONLINE WRITING NICHE IS HAPPY TO ASSIST YOU. CONTACT US NOW.[/note]

The Importance of SEO and Pay-Per-Click Advertising

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Search Engine Optimisation Pay-Per-Click

Many business site owners are satisfied with having Pay-Per-Click (PPC) advertising as their means of promoting their website in the internet.

You can’t blame them because launching PPC campaign provides that calming assurance that visitors would come and browse your site.

Also, they are confident that because they have paid for PPC advertising service, their ads will show up and generate traffic as expected.

Furthermore, seeing their company website appear on the paid search result area, especially appearing at the top of the fold of the page, presents great advantage.

For most of them, PPC is sufficient and spending for search engine optimization is an added expense for internet advertising.

Realities of Pay-Per-Click Advertising

How many of these website owners are aware that PPC advertising is not the same as paying advertisements in newspapers and magazines. It is not at all similar with TV and radio advertising.

A business website owner must realize that PPC advertising is keyword based. He still has to bid for the keywords or key phrases they are using for their website to appear on the paid search list result.

When someone outbid him, his website will be placed lower than the site that won the bid. It follows then that his site will be at the bottom when many key phrase bidders have higher tender than his offer.

One way to recover from bottom position is to offer higher value for the keywords or key phrases he is competing for his website.

Imagine how expensive it could get and eventually it would become heavy burden on the budget to sustain.

After losing in the bidding wars for top position in the paid section of the search page result, you will suffer another blow if your site is not appearing on top list in the main search result listing.

Neglecting SEO in favor of PPC campaign will be a double blow for you because you have missed the competition in the free search listing.

Advantage of doing SEO and PPC

Most internet marketers agree that SEO and PPC should not be pitted against each other. They are two pieces of the same puzzle that comprises the whole internet business field.

Companies that have realized the strong advantage of having both SEO and PPC advertising campaigns gets the benefit of covering two frontiers. And when their sites get to top listing, they have the benefit of both worlds.

According to a study on how the eyes ranges across the internet page, websites that appear on top paid section and organic lists receive more attention and chances of being clicked and visited.

Those sites that end up in the lower and bottom listings, sponsored or organic sections have low probability of being seen and clicked.

This is as far as first page of search result listing is concerned.

It goes without saying that getting traffic juice would be scarce or nil when your site lands on second and further down the pages.

Fast, Easy and Cheaper Way to Upgrade Your Website

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upgrading websites

Have you been thinking lately how you may be able to update your website?

You probably commissioned a web design company to create your website many years ago to serve as the online representation of your business.

Then you enjoyed reading the contents you put up each week or as often as you can because the webmaster managing your site was always there to assist you.

Busy days came. Your business grew and you have lots of things to share online.

However, your webmaster had also progressed and has lots of clients to attend to now. He isn’t there for you for most of the time anymore like he probably used to be.

You call his number and other contact details posted on his support profile. You always got his answering machine telling you to just leave a message.

Most of your clients have been interacting daily via online plus the increasing number of people doing things online and, you are resolved that upgrading your website is a must.

So what’s the fast, easy and cheaper way to upgrade your website?

Use Premium WordPress Theme

My suggestion is for you to use a Premium WordPress theme, such as any of the themes Studiopress themes had created.

Online Writing Niche is using Studiopress themes for our clients because:

  • Sharp, professional-looking website theme designs
  • It is very flexible in terms of custimisation and acceptability with search engines.
  • Studiopress wordpress themes navigates fast.
  • It is capable of handling functions without breaking the code.
  • You can always change the way your website look by just changing the Studiopress themes.

Learn to manage your website contents

The great thing about WordPress is you can learn easily how to manage your website contents.

Because WordPress is a free and open-source software, you can have these benefits:

  • Unlimited tips and tricks online;
  • Chances are you have lots of friends using it by now from whom you can ask some “How to”
  • Continuous and free support for upgrading to match changes in the internet and search engines
  • You or your staff can learn how to upload, edit, and layout contents
  • WordPress experts abound and you can easily find somebody to maintain or fix your site

ARE YOU PLANNING TO UPGRADE YOUR WEBSITE? ONLINE WRITING NICHE IS HAPPY TO ASSIST YOU. CONTACT US NOW.

Why Blogging About Your Consulting Business is Important

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business blogging Blogging is important and effective for a consulting firm because it is through the blog that you communicate your expertise to your clients (and would-be clients).

The blog may talk about…

  • current projects
  • innovative ideas
  • new products and processes in the industry that your company developed
  • or talk about the latest in the industry your company is in

With the internet as medium, blogging is talking about your expertise, providing feedback on projects that has impact on a community, district and country as well and having those talks available to anyone, anytime.

Topics

Ideally, topics should be on the area of expertise and related to the industry. It doesn’t have to be always technical topics.

It could be common topics that affect the lives of people and the relevance of applying your expertise.

You could blog about some resolutions you discussed and formulated over a cup of coffee. Or maybe write about your (or others) latest knowledge and experiences.

Engagement

Existing clients and potential clients get to engage with your website when your site presents answers to what they need in the industry.

This is the primary purpose you put up your consulting business, isn’t it?

Really not different from the purpose you set up your business, eh?

Your website is the virtual representation of your physical business.

And I believe that if you’re using your website the way you use your physical business, there would be much engagement in both your online and physical business presence.

Schedule

Depending on how busy and engaging you are and your audience, how interesting are the topics, publishing two to three blogs per week is ideal.

There would be periods when you’re dealing with a broad topic and so you would like to put up a post each day.

Also, there would be times when you’re so busy and you can only manage to post once a week.

Publishing blog posts is your way of adding fresh contents to your site. It also generates and heightens the interest of your followers or audience.

Conclusion

Start talking about your business consulting firm now through your blog to build your audience, interact with them, and most important, to sell your expertise.

[note note_color=”#34accb” text_color=”#fdec81″ radius=”5″]WANT TO GIVE YOUR SITE A PROFESSIONAL LOOK? CONTACT ONLINE WRITING NICHE.[/note]

News Article Still ‘Editors’ Pick’ After Over a Month

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As I browsed the Timaru Herald website today, I found out that the news article “Pastor spreads word in his new business” published on 8 August 2013 is still on the Editors Picks list.

The news article is based on my blog post “How the Tell-a-Friend Promote South Canterbury Contest Helped Start Our Company in Timaru”

Shown below is the screenshot of the paper’s homepage I have taken.

Train your sight on the news headline I enclosed with a red rectangle.

Online Writing

Please read the article by clicking on the image above or on the article title highlighted in the first paragraph. Give it a FB like too. Thank you.

 

How the Promote South Canterbury Contest Helped Start Our Company in Timaru

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With great joy, I would like to share that my joining the Tell-a-Friend Promote South Canterbury tilt in December 2012 helped us establish a business in Timaru.

“Tell-a-Friend Campaign” was the project that the former Aoraki Development Business and Tourism launched to promote South Canterbury around the world.

I didn’t make it to the second stage of the contest, nevertheless, I garnered some victories that led us to register our company.

These unexpected triumphs are as follows:

  • On 17 January 2013, The Timaru Herald, through reporter Megan Miller, published our story, how my blog entry became advertisement for South Canterbury.  (Read “How the Article Appeared on The Timaru Herald” for details).
  • Ross Waugh, a businessman based in Timaru, the founder and director of Waugh Infrastructure Management Ltd. read the Timaru Herald article. Then he contacted me and asked if I’m willing to work on his website projects. He became my first client.
  • Through Ross’ guidance, I and my wife registered Online Writing Niche Ltd. (now Owniche Ltd.) with the Companies Office on 17 May 2013.
  • Helping push our company to a good start, Ross provided us office space, desks, laptops, and use of the internet and other facilities at a prime location at Timaru CBD (Central Business District).

owniche.com

What started as a passion for blogging and our family’s appreciation for such a beautiful place like South Canterbury have led to owning a business.

Reading through the mission and goals of the former Aoraki Development Business and Tourism office, I reflected that with our starting a company in Timaru, we could testify as one of the concrete results of the 2012 Tell-a-Friend Promote South Canterbury promotions.

Ultimately, starting our own company in Timaru is one of the best things that happened to us since living in New Zealand.

Online Writing Niche Receives Commendation

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Thumbs Up for Online Writing Niche

We are very happy to receive a commendation from Waugh Infrastructure Management.

The company is our first client since we established Online Writing Niche Ltd. on 17 May 2013.

We launched the company’s updated website on 1 June 2013 and ever since it has been receiving consistent visitors daily.

In mid-July, the website is listed number 5 or 6 on the first page of Google search result pages for the keyword “infrastructure management”. It has remained in that rank as of writing.

The company’s founder, Ross Waugh expressed in his commendation letter that his website achieved outstanding results in two months because of the following factors:

  • well-designed site
  • quality content through its pages and blog
  • search engine optimisation work

Thank you very much Ross Waugh of Waugh Infrastructure Management Ltd. for taking time to write the commendation for Online Writing Niche.

It’s great honor and privilege to be working with you in achieving your online goals.

CLICK this link to read the commendation letter–>COMMENDATION FROM WAUGH INFRASTRUCTURE MANAGEMENT LTD.

 

PHOTO CREDIT: FreeDigitalPhotos.net

Waugh Infrastructure Management Founder Writes About Blogging, Updated Website and Online Writing Niche

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Waugh Infrastructure Management Ltd.
Waugh Infrastructure Management Ltd.

Earlier this year I decided it was time to update my company’s web site. It had been a task on the to-do list for several years, as our previous site had been a static 4 page brochure type site.

I met Jonan Castillon of Online Writing Niche. Several discussions with Jonan showed that he understood what I was trying to achieve and was bringing a wide range of good ideas, and in depth knowledge into the mix to improve our internet presence.

Waugh Infrastructure Management is an expert and specialist niche consultancy – we work in the field of infrastructure management. Our skills are well known in New Zealand so most of our work comes from existing clients and client referrals.

Upgrading our website wasn’t particularly about winning work or generating revenue right now. It was more of a chance to share information we wanted to, maintain an internet presence, communicate effectively with current and future clients, and to build reputation and create future work opportunities.

Online Writing Niche produced our updated website, which included a blog.

Populating the Waugh Blog

On May 20th, I wrote my first post on our new website.

I set myself the goal of writing 2 blog posts per week to keep a level of interest in the site.

To achieve this I have kept a list of ideas, articles and links as I come across them so I always have a starting point for a blog post.

Sometimes I will blog on the ideas I have listed. Other times I read something that day then blog on it straight away.

Last week (22-26 July), I blogged every work day, which is a new milestone, and not a pace I think I can sustain.

A week before last week, I was at a series of seminars and didn’t blog at all – it was a very busy week.

So I started this week falling behind in my objectives, and wanting to blog some more. Monday, Tuesday blogs were produced. Wednesday – I nearly didn’t but decided I would.

Jonan then challenged me to do a blog post every day this week, and the challenge got the last 2 done, although blogging on Friday night after a busy week was a challenge.

My list of posts is great help. I have a good idea sitting and waiting, which I was able to choose, write quickly about it and with too much effort.

Blogging has been an adventure, and I am still learning all the time.

How the website is faring

You might ask, how has the web site been going.

Now at the end of July, and two months after we re-lunched the website I can say that it has massively exceeded my expectations.

We have had site visitors from 42 countries, with 312 from New Zealand our home market.

The site has had 3,788 page views, and 1939 visitors.

People are clearly following the blog posts. On Thursday (25 July), we had 22 visitors at one moment after publishing of the day’s post.

Jonan’s company has also put a lot of SEO work to the site.

On our core search term ‘infrastructure management’ after starting from scratch two months ago, we are now the number 5 listed site, on the top half of the first page of Google (google.co.nz) search result pages. This is without advertising or paying Google anything.

This is an outstanding result, and I am very happy.

For a small specialist company in a small niche, I think that these results are outstanding over a two month period, and I can put it down to a well-designed site, good content, and mostly to the blog.

That in itself is encouragement to keep the discipline of blogging regularly.

I can recommend Jonan Castillon and Online Writing Niche without reservation.

The investment I have made on my website over the past 4 months has achieved the best return on investment so far.

The dividend I will receive in terms of profile, professional reputation, and future work opportunities will continue to be paid back for years to come.

Positive Effects of Publishing Contents Daily

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We have heard the popular saying ‘An apple a day drives the doctor away’ but…

Have you heard of ‘A blog post a day attracts readers from far and away’?

It has been a known fact traffic increases when you are posting articles on your sites daily.

I challenged a client to try posting a blog daily for a week and see the results.

His company is engaged in infrastructure management or infrastructure asset management industry, a very technical and specific niche.

The results are fantastic. The table below shows the statistics:

[table id=1 /]

In addition to gaining visitors, you get to evaluate what sort of topics or themes that generate more interest from readers.

The topic about New Zealand being rated as the safest country in 2013 generated the highest visitors.

It also got the highest number of shares in social media.

Lifestyle, tourism, entertainment, and sports are topics that have been proven to be traffic magnets.

Publishing contents along these themes could surely boost website visitors.

Are you getting the best out of your website? Is it performing according to your expectation?

Contact Online Writing Niche today!

Why You Should Blog About Your Life

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importance of blogging your life
Blog is virtual venue for sharing, learning, and friendship

When you blog about your life, it doesn’t mean you are limited to writing and sharing about your personal life. It covers all aspects of your existence. It is about your passion and what makes life meaningful to you.

Let me give two significant reasons that would encourage you to blog about your life.

Finding meaning and significance through blogging

When I was still working at Central Philippine University, I would bring our 5-yr-old daughter to Kindergarten every 8:00 o’clock in the morning.

Each time we drove through Gate No. 8, I noticed an elderly couple sitting in front of their house gate. They were just sitting there and feeling the warmth of the early morning sun.

I know them. The husband was manager of a big government bank for a long time until his retirement.

Well, I could just imagine, if somebody had taught him how to blog, he surely would have been able to establish an authority blog on banking and finance.

Many professionals, who are nearing retirement age, are asking, “What shall I do when I retire?”

May I suggest that over and above your planned investments and activities, you should blog about your lives. All resources such as blogging tips are found online.

I understand what the senior citizens or the elderly are going through as a pastor and son of an 81-year-old mother.

They are going through finding meaning and significance about their aging lives.

Blogging could provide the meaning and significance that they wanted.

Blog is virtual venue for sharing, learning, and friendship

They need people to listen to their stories about their many lessons in life, career achievements, parental fulfillment, and many more. However, who would listen to an aging expert, when younger professionals have already taken over?

In the Philippines, families are close knit and they don’t want to put their elderly in the hospice or elderly homes, even if they can afford.

Sad thing is, while it’s good they are living with their children with full support in terms of care, food, and medicines, most of the time their children aren’t there for them. They are busy with work and fending for their own family.

Imagine if you are in your retirement and twilight years at 60 to 100 years old, and you have established several blogs about your life?

I’m sure every day would never be a dull-moment because you have the whole World Wide Web reading your blog post of the day and interacting with you.

The web offers limitless opportunities for establishing links, forging friendships, and knowledge sharing. Your powerful access to it is the blog that you have created.

You need not wait for ages to come before you realize the importance of blogging.

Blog about your life now!

PHOTO CREDIT: Jade Mark Jarbadan

 

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