The blog may talk about…
- current projects
- innovative ideas
- new products and processes in the industry that your company developed
- or talk about the latest in the industry your company is in
With the internet as medium, blogging is talking about your expertise, providing feedback on projects that has impact on a community, district and country as well and having those talks available to anyone, anytime.
Ideally, topics should be on the area of expertise and related to the industry. It doesn’t have to be always technical topics.
It could be common topics that affect the lives of people and the relevance of applying your expertise.
You could blog about some resolutions you discussed and formulated over a cup of coffee. Or maybe write about your (or others) latest knowledge and experiences.
Existing clients and potential clients get to engage with your website when your site presents answers to what they need in the industry.
This is the primary purpose you put up your consulting business, isn’t it?
Really not different from the purpose you set up your business, eh?
Your website is the virtual representation of your physical business.
And I believe that if you’re using your website the way you use your physical business, there would be much engagement in both your online and physical business presence.
Depending on how busy and engaging you are and your audience, how interesting are the topics, publishing two to three blogs per week is ideal.
There would be periods when you’re dealing with a broad topic and so you would like to put up a post each day.
Also, there would be times when you’re so busy and you can only manage to post once a week.
Publishing blog posts is your way of adding fresh contents to your site. It also generates and heightens the interest of your followers or audience.
Start talking about your business consulting firm now through your blog to build your audience, interact with them, and most important, to sell your expertise.