News Article Still ‘Editors’ Pick’ After Over a Month

As I browsed the Timaru Herald website today, I found out that the news article “Pastor spreads word in his new business” published on 8 August 2013 is still on the Editors Picks list.

The news article is based on my blog post “How the Tell-a-Friend Promote South Canterbury Contest Helped Start Our Company in Timaru

Shown below is the screenshot of the paper’s homepage I have taken.

Train your sight on the news headline I enclosed with a red rectangle.

Online Writing

Please read the article by clicking on the image above or on the article title highlighted in the first paragraph. Give it a FB like too. Thank you.


Waugh Infrastructure Management Founder Writes About Blogging, Updated Website and Online Writing Niche

Waugh Infrastructure Management Ltd.
Waugh Infrastructure Management Ltd.

Earlier this year I decided it was time to update my company’s web site. It had been a task on the to-do list for several years, as our previous site had been a static 4 page brochure type site.

I met Jonan Castillon of Online Writing Niche. Several discussions with Jonan showed that he understood what I was trying to achieve and was bringing a wide range of good ideas, and in depth knowledge into the mix to improve our internet presence.

Waugh Infrastructure Management is an expert and specialist niche consultancy – we work in the field of infrastructure management. Our skills are well known in New Zealand so most of our work comes from existing clients and client referrals.

Upgrading our website wasn’t particularly about winning work or generating revenue right now. It was more of a chance to share information we wanted to, maintain an internet presence, communicate effectively with current and future clients, and to build reputation and create future work opportunities.

Online Writing Niche produced our updated website, which included a blog.

Populating the Waugh Blog

On May 20th, I wrote my first post on our new website.

I set myself the goal of writing 2 blog posts per week to keep a level of interest in the site.

To achieve this I have kept a list of ideas, articles and links as I come across them so I always have a starting point for a blog post.

Sometimes I will blog on the ideas I have listed. Other times I read something that day then blog on it straight away.

Last week (22-26 July), I blogged every work day, which is a new milestone, and not a pace I think I can sustain.

A week before last week, I was at a series of seminars and didn’t blog at all – it was a very busy week.

So I started this week falling behind in my objectives, and wanting to blog some more. Monday, Tuesday blogs were produced. Wednesday – I nearly didn’t but decided I would.

Jonan then challenged me to do a blog post every day this week, and the challenge got the last 2 done, although blogging on Friday night after a busy week was a challenge.

My list of posts is great help. I have a good idea sitting and waiting, which I was able to choose, write quickly about it and with too much effort.

Blogging has been an adventure, and I am still learning all the time.

How the website is faring

You might ask, how has the web site been going.

Now at the end of July, and two months after we re-lunched the website I can say that it has massively exceeded my expectations.

We have had site visitors from 42 countries, with 312 from New Zealand our home market.

The site has had 3,788 page views, and 1939 visitors.

People are clearly following the blog posts. On Thursday (25 July), we had 22 visitors at one moment after publishing of the day’s post.

Jonan’s company has also put a lot of SEO work to the site.

On our core search term ‘infrastructure management’ after starting from scratch two months ago, we are now the number 5 listed site, on the top half of the first page of Google ( search result pages. This is without advertising or paying Google anything.

This is an outstanding result, and I am very happy.

For a small specialist company in a small niche, I think that these results are outstanding over a two month period, and I can put it down to a well-designed site, good content, and mostly to the blog.

That in itself is encouragement to keep the discipline of blogging regularly.

I can recommend Jonan Castillon and Online Writing Niche without reservation.

The investment I have made on my website over the past 4 months has achieved the best return on investment so far.

The dividend I will receive in terms of profile, professional reputation, and future work opportunities will continue to be paid back for years to come.

The Joy of Knowing that My Blogs have Gained PageRank

Google PageRank
Image: 89studio /

Gaining PageRank from Google is perhaps one of the best achievements that a search engine optimizer could attain.

PageRank is Google’s system of gauging the value or importance of your site. It is named after Larry Page, the founder of Google. PageRank is a Google trademark, which process is patented officially in the US Patent Office.

Search Engine Land explains that “PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.”

Despite the fact that Google had removed PageRank in its Google Web Master Tools interface to encourage bloggers and webmasters to focus on other factors that qualify a site, PageRank has remained as a primary website quality indicator.

PageRank or PR rating ranges between 0 to 10; and PR 10 as the highest. Google and Facebook have perfect PR10 each, while Twitter has PR9.

When I started my first blog, “From Worry to Glory” in September 2009, I don’t have any idea about SEO writing nor about PR. What was in my mind then is to publish my writings through my blog.

Then I created “Online Writing Niche” in July 2010 with the thought of achieving PageRank for it. At that time I already knew about the importance of PR.

After ten months without any development, I told myself that gaining PR is only for those who have the knowledge and expertise in blogging and search engine optimization.

Then in June 2011, I was quite elated to see that my blogs, “From Worry to Glory” and “Online Writing Niche” earned a PR.

“From Worry to Glory”, which is a motivational and inspirational blog, got PR1 after one year and nine months.

Online Writing Niche”, which is a blog on Internet marketing, gained PR2 after ten months.


Tags & Tag Cloud – Its Importance to Online Writing and SEO


When I started writing online, I don’t know anything about tags and tag clouds.

Later, I learned that the articles and web contents that I was writing need to be tagged so that it could be searched and located easily.

Then, I knew that the group of tags that are displayed at a blog site’s sidebar or footer is called “tag cloud”.

What are “tags”?

Imagine yourself going to a department store to shop and buy clothing or any merchandise. For you get to find these items and know its price, you look through the product or price tags that are usually “tagged” or attached to the item.

The same principle applies to online writing and blogging. In order for readers to find your write up and get initial impression on what you wrote about, you need to generate tags and display these tags in the tag cloud.

The article “The Role of Tags in Information Retrieval Interaction” that Yong-Mi Kim of the School of Information, University of Michigan wrote, states:

“Tags are descriptive terms people attach to online content, either their own or other people; tagging is the practice of attaching tags. Tagging has been rapidly adopted on the Web, particularly by sites based on user-contributed content, such as blogs and photo sharing sites. According to these sites, tags make it easier to find tagged items later, make tagged items more findable by others, and also help organize collections of items.”

Facebook is one of the popular social media sites that uses photo tagging application to make it easy for friends and other people to share their uploaded photos.

What is a “tag cloud”?

My first encounter with the term “tag cloud” was when I started my first blog, “From Worry To Glory”, where the “tag cloud” is one of the widgets in every WordPress theme.

By the phrase itself, you can easily say that a “tag cloud” is the collection of tags, which are grouped either alphabetically or randomly, with varying font sizes depending on the usage popularity of the particular tag.

A “tag cloud”, according to Wikipedia is “a visual representation for text data, typically used to depict keyword metadata (tags) on websites, or to visualize free form text. ‘Tags’ are usually single words, normally listed alphabetically, and the importance of each tag is shown with font size or color. This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. When used as website navigation aids, the terms are hyperlinked to items associated with the tag.”

What is the value of “tags” and “tag cloud” to SEO?

Much has been said and written about “tags” and “tag cloud” as a search and navigational tool when you are browsing a particular site.

For example, when you are at a homepage of a blog and you noticed the tag cloud, which is usually positioned at the sidebar (sometimes at the site’s footer or bottom, too), click on any of the hyperlinked word or phrase. You will then be redirected to the blog site’s title or page where the tag was mentioned.

But the question of the day remains, what is the value of “tags” and “tag cloud” to search engine optimization?

Why should you display the tag cloud on your site, even if it gives some sort of cluttered appearance to your homepage and other pages?

I discovered that Google indexes the tags that are displayed in the tag cloud.

I accidentally learned this when I analyzed a jointly owned blog site that I haven’t touched for several months. Using Market Samurai as my website analysis tool, I was surprised to discover that the number of pages that Google indexed exceeded numerously the number of posts and media attachments that I uploaded to the site.

Sad to say, the domain of that blog expired and I can’t open it anymore to illustrate my discovery. I had this learning since last year and I have been aching to make a post about it. Nevertheless, I would always coach my clients to display their tags on their sites because doing so increases the number of pages that Google index.

To check whether or not this particular part of Google algorithm still exists, I started a new blog, “Central Philippine University” Blog on May 23, 2011, wrote a couple of posts and displayed the tags through the “tag cloud” widget.

Know the result of my curiosity test next post…


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3 Secrets to Highly Approvable Blog Comments

Blog commenting

Blog commenting is one SEO activity that search engine optimizers must master. It gives you the opportunity to interrelate with relevant blogs all over, enriching your know-how on any topic or theme that you are commenting on.

Mastery of blog commenting means the ability to garner high percentage of approved comments and the skill to tweak the primary keyword into your comment post.

However, blog commenting could become frustrating when after writing a long and comprehensive blog comment, it would end up being disapproved. Worst, a large doze of comment disapprovals might discourage you, pushing you to put blog commenting as last on your list of SEO activities.

So, what are the three secrets of getting your blog comments be highly approvable?

After working on several blog commenting tasks, I was able to come up with some observations on how to achieve higher approval rate for the comments that you posted.

1. Compose a very relevant SEO comment

Relevance is primary in blog commenting. It is an indicator that you have read the blog and you are sharing what you understand and what you also know. Come up with a relevant SEO comment by the following tips:

  • Mention strategically the keywords of the blog post (or the site’s keywords) in your comment, keeping the unity of your thought and organization;
  • Make a quick research on the topic being presented and come up with ideas that would enhance the total content of the blog post.

2. Higher PR means quality comments

High page rank sites expect quality comments, which are indicated by the good points that you are bringing in your contents. Usually, high PR sites prefer to have long comments that add up to the quality and quantity of the posts. A simple “Thank you” and “Good post” will never pass for a quality comment.

3. Present positive thought provoking questions and ideas

Your comment ought to stir up productive discussion and not initiate aggression.  Trolling should never be the attitude of a good blog commenter. You should never lose your grace whenever you are presenting your ideas or posing a question, especially when you are interacting with fellow commenter.

Try these three secrets now!

Write a comment on the comment box below and see how the secrets work.