The Importance of SEO and Pay-Per-Click Advertising

Search Engine Optimisation Pay-Per-Click

Many business site owners are satisfied with having Pay-Per-Click (PPC) advertising as their means of promoting their website in the internet.

You can’t blame them because launching PPC campaign provides that calming assurance that visitors would come and browse your site.

Also, they are confident that because they have paid for PPC advertising service, their ads will show up and generate traffic as expected.

Furthermore, seeing their company website appear on the paid search result area, especially appearing at the top of the fold of the page, presents great advantage.

For most of them, PPC is sufficient and spending for search engine optimization is an added expense for internet advertising.

Realities of Pay-Per-Click Advertising

How many of these website owners are aware that PPC advertising is not the same as paying advertisements in newspapers and magazines. It is not at all similar with TV and radio advertising.

A business website owner must realize that PPC advertising is keyword based. He still has to bid for the keywords or key phrases they are using for their website to appear on the paid search list result.

When someone outbid him, his website will be placed lower than the site that won the bid. It follows then that his site will be at the bottom when many key phrase bidders have higher tender than his offer.

One way to recover from bottom position is to offer higher value for the keywords or key phrases he is competing for his website.

Imagine how expensive it could get and eventually it would become heavy burden on the budget to sustain.

After losing in the bidding wars for top position in the paid section of the search page result, you will suffer another blow if your site is not appearing on top list in the main search result listing.

Neglecting SEO in favor of PPC campaign will be a double blow for you because you have missed the competition in the free search listing.

Advantage of doing SEO and PPC

Most internet marketers agree that SEO and PPC should not be pitted against each other. They are two pieces of the same puzzle that comprises the whole internet business field.

Companies that have realized the strong advantage of having both SEO and PPC advertising campaigns gets the benefit of covering two frontiers. And when their sites get to top listing, they have the benefit of both worlds.

According to a study on how the eyes ranges across the internet page, websites that appear on top paid section and organic lists receive more attention and chances of being clicked and visited.

Those sites that end up in the lower and bottom listings, sponsored or organic sections have low probability of being seen and clicked.

This is as far as first page of search result listing is concerned.

It goes without saying that getting traffic juice would be scarce or nil when your site lands on second and further down the pages.

Why You Should Blog About Your Life

importance of blogging your life
Blog is virtual venue for sharing, learning, and friendship

When you blog about your life, it doesn’t mean you are limited to writing and sharing about your personal life. It covers all aspects of your existence. It is about your passion and what makes life meaningful to you.

Let me give two significant reasons that would encourage you to blog about your life.

Finding meaning and significance through blogging

When I was still working at Central Philippine University, I would bring our 5-yr-old daughter to Kindergarten every 8:00 o’clock in the morning.

Each time we drove through Gate No. 8, I noticed an elderly couple sitting in front of their house gate. They were just sitting there and feeling the warmth of the early morning sun.

I know them. The husband was manager of a big government bank for a long time until his retirement.

Well, I could just imagine, if somebody had taught him how to blog, he surely would have been able to establish an authority blog on banking and finance.

Many professionals, who are nearing retirement age, are asking, “What shall I do when I retire?”

May I suggest that over and above your planned investments and activities, you should blog about your lives. All resources such as blogging tips are found online.

I understand what the senior citizens or the elderly are going through as a pastor and son of an 81-year-old mother.

They are going through finding meaning and significance about their aging lives.

Blogging could provide the meaning and significance that they wanted.

Blog is virtual venue for sharing, learning, and friendship

They need people to listen to their stories about their many lessons in life, career achievements, parental fulfillment, and many more. However, who would listen to an aging expert, when younger professionals have already taken over?

In the Philippines, families are close knit and they don’t want to put their elderly in the hospice or elderly homes, even if they can afford.

Sad thing is, while it’s good they are living with their children with full support in terms of care, food, and medicines, most of the time their children aren’t there for them. They are busy with work and fending for their own family.

Imagine if you are in your retirement and twilight years at 60 to 100 years old, and you have established several blogs about your life?

I’m sure every day would never be a dull-moment because you have the whole World Wide Web reading your blog post of the day and interacting with you.

The web offers limitless opportunities for establishing links, forging friendships, and knowledge sharing. Your powerful access to it is the blog that you have created.

You need not wait for ages to come before you realize the importance of blogging.

Blog about your life now!

PHOTO CREDIT: Jade Mark Jarbadan

 

Google Penguin Joins Google Panda Against Webspam

By now, everyone in the internet marketing world is aware of Google Penguin, the label of the latest changes in Google’s algorithm. This recent Google Algorithm changes was launched on 24 April 2012.

Web masters and SEO gurus see Google Penguin as extension of Google Panda. There are those who see it as two Google algorithm animals joining forces to topple web spam and promote high quality websites in search engine results.

With the 52 Google Penguin changes (or improvements), people in the internet marketing industry are keeping their search engine optimization “horses” at bay.

There is a need to retrospect and introspect all SEO actions done in the past to ensure that all, if not a large percentage of it is Google Penguin compliant.

Forewarnings of Google Penguin’s coming

Google has warned about “black hat webspam”, which they observe is being done every day. The scheme includes from stuffing contents with keywords unrelated to the topic to doing hidden links and building links with irrelevant sites or spam sites.

Site owners and SEO companies that have engaged in link buying schemes for the mere purpose of achieving high rank for their sites are Google’s target in the recent algorithm changes. Popular internet marketing experts keep the SEO people updated how Google Penguin is faring with regards to its algorithm purpose.

Thus, towards the end of April 2012, Google announced that they are launching algorithm changes that would combat webspam. It mentioned about sites having violated Google’s requirements for website quality, both in links and contents, will be slapped with decreased ranking.

According to Inside Search – the official Google Search blog, the latest changes in Google algorithm are not only to diminish webspam but most of all, to reward sites that have been committed to their quality guidelines. Google Penguin is designed to encourage high quality content to benefit browsers who are searching for good information.

Black Hat Webspam Techniques Undesirable to Google

Google has been battling webspam and other black hat SEO techniques that some individuals and companies are perpetuating to gain rankings in Google.

With Google Panda’s implementation in 2011, we have seen how many sites, some of them popular article directories, reformed their editorial policies and avoid becoming link farms.

Google Penguin is an improvement of Google’s on-going desire to clean the search engine world of those who might have passed through Google Panda’s filter.

Among these webspam practices that Google Penguin is trying to crack down are as follows:

  • Keyword stuffing is the practice of web content writers to fill up the copy with keywords which results to unintelligible text or contents. Often times the keywords are mentioned out of context. It could also be lists or paragraphs of keywords repeated all throughout the text.
  • Link schemes include link-building techniques that intend to manipulate PageRank. They are links built with irrelevant and questionable sites.
  • When there is so much reciprocal links and link exchanges, the sites could be penalized for unwarranted link schemes.
  • Termed as “money links”, links bought or sold that passes PageRank are considered as link scheming.
  • Cloaking is a practice wherein a website presents different content or URL to browsers and search engines.
  • Google considers sites using sneaky JavaScript redirects in violation of their Webmaster Guidelines because it shows different content for users while redirecting search engines to a different one.
  • There are sites that create doorway pages and use it to rank for a particular keyword or phrase. They may be made within the domain or constructed on separate domains. The main purpose is to redirect readers to a single destination.
  • Duplicate content refers to bulk of text within the site that is a complete copy of existing content. It also refers to similarly matched contents among sites.

Google Webmaster Tools offer detailed explanation on how to resolve these issues presented here. It also details how a particular site can be corrected and be compliant with existing webmaster guidelines, particularly with Google Penguin.

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Blog About Your Life Now!

Blog about your life

Whenever I meet people and they would ask me, “What keeps you busy these days Jonan?”

I would smile and reply, “I blog about my life.”

Then my answer would spark a conversation on blogging, what I blog about, why blogs are important and how I do it.

This post answers some of the basic questions about blogs.

What are blogs and why are they important?

The word “blog” is a combination of the word “web log”, which is simply similar to your journal or diary, except that it is written and published through the web.

In today’s era of the World Wide Web, it is important that you are able to establish your online presence through a blog.

Having a blog allows you to freely express your opinion about your expertise, politics, or current events. Your blog will enable you to feature your hobbies and interests, such as travels, food, pets and collections through online writing.

Isn’t it wonderful that besides your office-to-home routine and weekend activities, you have your own home in the web where you can blog about your life?

Also, having your own blog opens you to many opportunities in the web to connect with other people, oftentimes, with similar interests or topics that you are blogging about.

Furthermore, when you are blogging about your expertise and experiences, you will become source of authority in the World Wide Web. You will be surprised that soon you find yourself getting invitations for consultancy about your expertise, guest blogging, online writing, and blog mentoring.

From just a simple blog about your life, you are able to touch and influence other peoples’ lives. With this and the possible monetary benefits, you add great meaning to your life when you have a blog.

How I Succeeded in Gaining for My Blog the PageRank of 3 in Less than 4 Months

AUTHOR’S NOTE: I wrote this post in 2011 and since then, there have been a lot of changes in Google Algorithm, making obsolete the tips to getting PageRank.

Nevertheless, this is worth reading as it would provide a glimpse of SEO dynamics two years ago.


I am happy to relate how I succeeded in gaining PR 3 for my blog in less than four months.

Of course, PageRank is not everything and not the ultimate goal for creating a blog.

For those who are experts, gaining PageRank for a site is a simple feat. In my three years of being a blogger, attaining PR 3 for my site is quite an achievement.

I started Central Philippine University Blog on March 8, 2011 with the introductory page as its first post.

I also created pages and categories but these are all blank pages, which I reserved for future blog posts.

I never expected that PR 3 could be attained in just four months considering that my two other sites, From Worry to Glory earned PR1 in 21 months and Online Writing Niche, PR2 in nine months.

I am not knowledgeable about how PageRank is computed and I am not aware of the specific elements and requirements that would facilitate the achievement of PR for a site.

Just like what a blogger does, I wrote and posted contents.

With my SEO knowledge, I built inbound and outbound links and promoted the blog through social media sites, especially Twitter and Facebook.

I bought the domain centralphilippineuniversity.org in March 2011. I decided to have the blog remain its free hosting with WordPress.com.

After posting initially the introductory page in March, Central Philippine University Blog became idle for a month. In May, I made additional posts and from then on, I supplied fresh blog contents regularly.

In the last week of July 2011, less than four months after I created Central Philippine University Blog, I noticed that the PR checker on my toolbar showed the number “3”. I was quite elated to find out that Central Philippine University Blog earned PR3.

So, what did my blog has when it gained PR3?

  • Between March to July, I posted 18 articles composed of 450-500 words average.
  • Google had indexed 176 pages.
  • Back links numbered 156.
  • Traffic or number of visits averaged 35 per day.
  • I posted 10 videos.
  • Photos enhance the blog articles.

Well, I’m not saying that these are the exact bases that caused Google to give Central Philippine University Blog PR3. I listed these elements of my blog when it gained PR3 so that it would serve as benchmark.

I believe that as long as you are committed to posting quality contents, building internal and external links to enhance your article, you will succeed in gaining traffic and following. Sure enough, PageRank would follow.