Every company website must highlight well its accomplishments.
If you’re a business consulting company, showing conspicuously what you have done will attract reader’s attention.
The Free Merriam-Webster Dictionary defines ‘bragging rights’ as “a good reason to talk with pride about something you have done”.
Yes, you must feature well your bragging rights after working hard to earn it. How?
Setup your ‘Blog’ page
You can publish your company’s precious accomplishments by creating a “Blog” page of the site.
If you’re using WordPress, you can either activate the built-in “Blog” page or select “Blog” as the option for the type of page.
I have seen some companies coming up with a PDF newsletter, which is also acceptable because at least the the company is publishing something.
There are three disadvantages I observed with PDF newsletters:
- First, topics cannot be featured and selected individually. It’s a browse thing, scroll up or down for PDF newsletters.
- Second, the reader needs to download the file, use a PDF reader.
- Third, readers don’t have the chance to comment or interact with the published items.
Feature the experts behind your expertise
A staff page highlighting the experts working in your company should be shown.
You can also include consultants, professionals and companies contributing to your success.
A photo and blurb about their qualifications and specialisations would heighten the reputation of your website.
Choose a flexible website design
I encountered some company websites that have remarkable projects but the website design limits the potential to display more details about it.
Updating an old website requires starting from scratch again because the design is limited. Also, the original web designer isn’t available anymore.
Please read “Fast, Easy and Cheaper Way to Upgrade Your Website” for more details.
Remember the primary purpose of having a website is to display an impressive online portfolio of your company.