How to Highlight Your Bragging Rights to Attract Traffic and Following

attractive websites

Every company website must highlight well its accomplishments.

If you’re a business consulting company, showing conspicuously what you have done will attract reader’s attention.

The Free Merriam-Webster Dictionary defines ‘bragging rights’ as “a good reason to talk with pride about something you have done”.

Yes, you must feature well your bragging rights after working hard to earn it. How?

Setup your ‘Blog’ page

You can publish your company’s precious accomplishments by creating a “Blog” page of the site.

If you’re using WordPress, you can either activate the built-in “Blog” page or select “Blog” as the option for the type of page.

I have seen some companies coming up with a PDF newsletter, which is also acceptable because at least the the company is publishing something.

There are three disadvantages I observed with PDF newsletters:

  • First, topics cannot be featured and selected individually. It’s a browse thing, scroll up or down for PDF newsletters.
  • Second, the reader needs to download the file, use a PDF reader.
  • Third, readers don’t have the chance to comment or interact with the published items.

Feature the experts behind your expertise

A staff page highlighting the experts working in your company should be shown.

You can also include consultants, professionals and companies contributing to your success.

A photo and blurb about their qualifications and specialisations would heighten the reputation of your website.

Choose a flexible website design

I encountered some company websites that have remarkable projects but the website design limits the potential to display more details about it.

Updating an old website requires starting from scratch again because the design is limited. Also, the original web designer isn’t available anymore.

Please read “Fast, Easy and Cheaper Way to Upgrade Your Website” for more details.

Remember the primary purpose of having a website is to display an impressive online portfolio of your company.


Tips to Writing a Good Paragraph

online writing

Writing a good paragraph is very primary in composing an article. Master it and you will be effective in communicating ideas or thoughts to the readers. The following are essential tips to writing a good paragraph:


A good paragraph must have one unified thought or idea. The topic sentence, usually found at the beginning of the paragraph (either the first, second or third sentence) will guide the readers to the main thought of the composition.

The rest of the sentences or details should contribute to one unified thought. Irrelevant ideas must, therefore, be avoided.


A good paragraph must have well-connected parts and consistent sequence.

Modifiers must be placed in the right places, pronoun reference should be clear and parallel structure must be utilized to help your readers understand without a doubt what you really mean.

The ideas or details in your sentences must be related in order to build up a comprehensible paragraph, and contribute to clarity of idea.


Place your main ideas in emphatic positions. Usually, important details follow the topic sentence, and the least important thoughts are placed toward the end.

The rationale, readers will usually read the first few sentences to see what is in the whole paragraph.

Those who are in a hurry will no longer care to read the article until the last sentence.

So, in order not to lose your readers, place your most important thoughts next to the opening sentences so they will immediately grasp what you want to share with them.

How to Avoid Deadwood Phrases that Kill the Article

One hindrance to good writing is the use of deadwood phrases or expressions. Writing to be effective must be CONCISE, CLEAR and ACCURATE.

Another term for deadwood is being verbose or wordy in writing. It is the use of several words when one word is enough to express an idea. The following are few examples of commonly used deadwood phrases and the suggested alternative:

  • majority of – most
  • a sufficient amount of – enough
  • in the near future – soon
  • not with standing the fact that – although
  • as of this time – now
  • due to the fact that – because

A writer must always avoid using unnecessary words. Length is not synonymous to good content. Here are some helpful tips in order to refrain from deadwood expressions:

1. Use simple words.

There is indeed beauty and clarity in simplicity. Words which are easy to understand even by the most ordinary person or average reader are most preferred.

Simple words do not mean that the idea being conveyed is also simple or insignificant.

2. Avoid redundancy.

Redundancy means there is a surplus of words, unnecessary to the meaning. It is a tendency to express an idea using two words that mean the same thing.

Below are common examples of redundancies and their alternatives:

  • Repeat again – repeat; again
  • EXTREME!!! repeat it again once more for the second time – repeat; again;
  • Each and every one – each one; every one
  • Gather together – gather; assemble
  • The reason is because – because