Most companies that I have asked what their immediate basis was for choosing their website design service replied that attractive website design portfolios is primary. For sure, most business owners are satisfied with having a business site that has strong visual impact.
Well, there is nothing wrong with having a very attractive and functional website because that’s the way business websites should be. However, website development must be done with SEO factors in mind.
For what would you gain in having the best website design in the world when internet browsers are not visiting it nor it appears on top search results list for searches related to it?
I have the privilege of working with eNow Limited, a search engine optimization and website design company based in Christchurch as Internet Marketing Specialist. The work exposed me to all types of website designs, especially business websites and it includes analysing these sites in terms of SEO.
It is my outlook that website design is the “rocket vehicle” that carries one’s business in the internet and search engine optimization is the “rocket fuel” that hurls it to the top search results page each time a related search is made.
Thus, in choosing your website design company, it is important to consider that it knows search engine optimization, too. Let me share two advantages of choosing a web design company that is also an SEO expert.
Website meta elements are created according to SEO standards
In the course of conducting SEO analysis of prospect client’s websites, eNow is amazed by how website design meta elements, particularly titles and descriptions, were not crafted carefully to provide proper information on the particular web page.
They also discovered sites that have existed without the meta keywords included in their metadata tags.
Their website designer probably was not aware of the importance of website metadata elements, particularly the titles and descriptions. Google uses the titles and descriptions when it generates the search results list.
A website design company with search optimization expertise will make sure that metadata management is done well in favour of the business site.
Web contents are keyword optimized
As we all know, any website design framework, despite its sophistication and beauty would be useless without web contents.
A website design company at the same time engaging in SEO services will see to it that the contents are optimised for the site’s chosen keywords. It will also check that site navigation is also done through keywords linked to the relevant inner pages of the site.
So you’re thinking of reconstructing your company website? Or maybe you are wondering why despite your site’s sophisticated design it is not gaining traffic?